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TikTok beauty hacks: a missed marketing opportunity for the beauty industry

In the past two years, the fashion industry has achieved the highest profit digits, around 5.7 billion. However, the beauty Industry graphs are touching the ground. The reason is that the beauty industry focuses more on creating and launching new products and ignores the marketing game.

You may have observed that makeup and skincare are gender-neutral in 2024. Most fashion influencers, including men, post videos of short skincare and makeup hacks to engage the audience. This is where the beauty industry needs to improve. The industry’s growth can only be retained if brands become active on social platforms.

Background of TikTok:

At the beginning of 2018, the creators observed that users were less interested in long YouTube videos, articles, and blogs. Then, musically, an app that allows you to create a short video of 15 to 60 seconds came out. The viral app shorts fascinate the users and reach global appreciation and engagement.

The updated name of that app is TikTok, which offers several filters, advanced features, editing options, and much more. Many other apps also provide short options, but the one that shines is TikTok videos. Creators worldwide share their talents, knowledge, entertainment, and more with the audience.

The creators observed the chance and started influencing marketing. People with higher followers receive PR from the brands and create videos. This engages the users and influences them to purchase the specific product or service.

The hot genres of TikTok are fashion, beauty, and skincare. As beauty hacks have captured the attention of millions, many brands still need potential marketing opportunities. Read the entire article if you want to explore:

  • TikTok as a Platform for Beauty Trends
  • Some Key Beauty Hacks Trending on TikTok
  • Missed Marketing Opportunities for Brands

TikTok as a Platform for Beauty Trends

In 2024, TikTok upgraded its way of creating beauty and skincare content. It is not just a social app for entertainment; it has become a marketing hub. Beauty and fashion influencers experiment with quick tips and hacks, post them on their accounts, and become viral sensations overnight.

Brands are also trying to match the speed of changing beauty industry trends, which is failing to gain the audience’s trust. Many brands have yet to fully capitalize on the organic trends that engage millions of potential customers daily.

Some Key Beauty Hacks Trending on TikTok

Hacks that are driving users crazy on TikTok can be a boost for brands looking for opportunities. Below are the most trending beauty hacks of TikTok creators.

Makeup Hacks

Dewy Skin Hack

One of the most popular influencers shared that if you want to achieve a glowing complexion, apply layers of moisturizer, followed by highlighter and foundation. The hack works flawlessly, and the sales of Dewy Finish increase overnight as the influencers use the Dewy makeup products.

Contouring with Concealer Hack

The trending reel went viral when a beauty influencer used concealer contouring. This trick increases the sales of several concealer brands, and online beauty markets launch their concealers quickly and get massive sales.

Skincare Routines

Slugging Trend

This trend shakes the internet due to its incredible results. Influencers apply moisturizers and then a thick layer of petroleum jelly overnight. The results shock the beauty community and increase sales overnight. 

DIY Face Masks

Rather than purchasing readymade products, influencers now turn to organic masks they create at home by adding simple ingredients. One famous DIY facemask that works is the rice mask.

You can prepare it by adding rice flour to a bowl along with honey and yogurt. Apply for 15 minutes, rinse with cold water, and spray rose water. You will be astonished by the results.

Many of the fastest-growing beauty brands offer readymade DIY masks and make profits, as the audience wants the instant product rather than preparing it from scratch. 

Missed Marketing Opportunities for Brands

Beauty brands increasingly leverage TikTok beauty hacks to enhance visibility, build customer relationships, and boost sales. To engage with the diverse TikTok beauty community, brands can explore the following strategies:

Team up with Influencers

Collaboration with TikTok influencers specializing in beauty hacks allows brands to reach their target audience authentically. These influencers have established trust with their followers and display products in real time, making promotions more effective.

The relatability of these hacks on TikTok makes the content feel organic. Brands can collaborate with influencers on campaigns displaying how products enhance or support viral TikTok hacks. This provides viewers with both education and entertainment.

For instance:

Makeup brands can sponsor TikTok fashion influencers who use their products in different videos. This can benefit both the brand by gaining potential buyers and the intruders by earning a handsome amount.

Tip: Explore more blogs on Skincare and fashion trends from Route Shopping.

Engage with organic Content.

User-generated content (UGC) is crucial for TikTok’s interactive culture. Brands can use it to promote their products and build community. By encouraging customers to share their personal experiences, brands can provide authentic promotion and build brand loyalty.

To implement this, brands can launch branded challenges or hashtags, encouraging users to create beauty hacks featuring their products. Reposting or engaging with these videos can further increase community participation.

For Instance:

Hair oil brands can challenge the audience to share their favorite hack for oiling their hair quickly. Brands should announce a reward or gift hampers for those who share the most incredible hack that works.

Improve Collaborating Campaigns

Interactive campaigns on TikTok can significantly boost brand visibility and engagement. These campaigns engage audiences by making them active participants, leading to higher engagement and organic growth. To implement, brands can launch TikTok’s challenges, giveaways, or contests around their products.

For instance 

Makeup brands could launch a challenge where users post their favorite makeup hacks using their products, with winners receiving exclusive beauty kits. Chipotle’s successful TikTok challenge set a precedent for engaging users in fun, memorable ways.

Educate Consumers

Brands can be industry experts by creating educational content that aligns with viral beauty hacks. TikTok users often turn to the platform for quick beauty tutorials, and brands can use this opportunity to highlight the benefits of their products.

Audiences appreciate informative content that solves problems or teaches them something new. By creating short, engaging tutorials or expert tips, brands can build trust and display their expertise.

For Example

Skincare brands can create videos debunking a popular hack and offering a better alternative using their products.

Tip: You can break down the complex ideas into two to three shorts and present them to the audience, increasing your engagement and educating the users.

Final Takeaway

TikTok beauty hacks offer the beauty industry a significant opportunity to connect with consumers. Brands should integrate TikTok trends into their marketing strategies, collaborate with influencers, engage with user-generated content, and create educational campaigns.

By staying current with trends, using relevant hashtags, creating engaging content, and encouraging authenticity, brands can enhance their brand presence and build lasting relationships with their audience.

To stay relevant, brands should regularly monitor trends, use appropriate hashtags, and invest in high-quality, visually appealing videos. They should also allow influencers and customers to display products uniquely. This approach will help build lasting relationships and increase brand loyalty.

Tip: Explore interesting facts about the makeup industry’s growth from Route Shopping.

Frequently Asked Questions (FAQs)

What are TikTok beauty hacks?

TikTok beauty hacks are quick, unconventional tips and tricks shared on the platform to improve beauty routines. These can range from makeup to skincare methods in short videos. However, many of these hacks need more scientific backing or practical application. It is crucial to research each hack and consider expert opinions before trying them, as some may benefit certain skin types but cause breakouts.

Are TikTok beauty hacks a missed marketing opportunity for the beauty industry?

Yes, several brands are missing marketing opportunities by not following the viral trends on TikTok. Influencer marketing and other marketing strategies can increase their engagement and sales. These hacks and fun tutorials increase your skincare and beauty visibility and connect your brand with a younger audience.

What should I consider before trying a TikTok beauty hack?

Before using a TikTok beauty hack, consider your skin type and seek expert advice from dermatologists or beauty professionals. Check for allergens or irritants in the products, and be aware that some hacks may provide quick fixes but may lead to long-term skin issues.

What is the Beauty industry worth?

The global worth of the beauty industry is around $100 billion. In 2024, the beauty products industry experienced a massive increase, increasing its total value by 4.6 percent.

How much is the makeup industry worth?

The makeup industry is one of the fastest-growing industries, continuously increasing.  The global worth of the makeup industry in 2023 is around 374.18 billion. The future of the cosmetic industry will revolve around $400 billion by 2025

What Beauty services assist you in making money?

You can sell door-to-door beauty services to make a lot of money. Be a beauty professional who provides makeup tips, makeup services, skincare routine creation, and beady product tester services. These services make money and do not require a professional degree.

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